Hey!! We’ve added a TON of Hubba Wheels and Venture Trucks to our online store!! The Venture Trucks come in a bunch of different color combinations! Look for more coming soon at http://shop.californiaboardlife.com!
We just added a ton of new products in our Online Store! Check out the Plan B and Girl Sections to see some of the latest additions! We also added some Old School/Retro Vision and Schmitt Stix Decks (from around circa 1982-1988!) in our Old School Section!
Anyone who has has participated in extreme board sports for any length of time has most likely experienced a sport stopping injury. I mean let’s face it if you’re really pushing the boundaries then you are always one turn away from a catastrophe. Most of us work on a calculated risk theory involving weighing personal our skill against the challenges we choose - factoring in our willingness to deal with the potential repercussions. It’s rare that someone will truly understand the price we pay to play until they’ve experienced an injury that puts their lifestyle on hold. I’ve experienced it, and I’m about to take another run at it.
Nov 7th: 2nd time, same knee - ACL replacement, MCL repair & partial meniscus removal. It’s the reality of a small misstep when you’re driven by adrenaline and progression in a BOARD lifestyle. I’m not looking forward to the large dose of pain that im about to take but, the outcome is worth it. This is like a test to see if I can keep focused on the outcome and not let the mental aspects get to me. The doubts and fears of loosing hard earned skills, the reality that I’m getting older … blah blah blah The truth is, I am willing to pay and I’m dreaming of the minute I can step on my board and get back to MY life! Thanks for all the support! Skate, Surf, Snowboard, Wakesurf, Skim, Wake and Mountain BOARD with ya in 6 months - Brian
Youth extreme sport (skate/snow/wake/surf/skim) clothing is tough to find. Most smaller clothing companies don’t see value in the youth market since it’s by far the minority of the extreme sport clothing markets. As an extreme sport retailer, CBL has recognized the need for a better selection and concentrated on bringing in the best selection of youth extreme sport clothing found in Sacramento. Independent, Santa Cruz, Spitfire, World Industries, LB2B and more - Stop by to check out the collection and stock up for the holidays.
October 27th 2007; California BOARD Life had it’s 7th longboard Big Push today, and it was a huge hit! 30+ of Folsom’s best longboarders were in attendance and many donned Halloween costumes on this 6 mile ride along the American River trail.
This ride had a jumbo plumber, a guy in a speedo, an evil John Lennon, the grim reaper and a cave woman dude in the mix of the weirdo’s riding. (Check the Pics)
Many who have attended Big Pushes in the past agree this was by far one of the best. “We had people stopping their cars and taking pictures on their cell phones” says Dan Carson, who’s dressed as Daisy Duke from the Dukes of Hazzard, “they didn’t know what to think about what they were witnessing”. It’s true, it was quite a sight to see such a large group of people bombing hills in Halloween costumes, and equally as cool to see the group of riders diving after all the goodies in the product toss.
This soon to be legendary event was made possible by CBL and it’s supporters including: Empulse Clothing, Sector 9 Longboards, Toby Longboards, Skate Season, Automaton Snowboards, Dan Carson, Mrs. Carson (Dan’s Mom), Brian Nelson, Cassy Moore, all the Folsom, Sacramento, Orangevale, Placerville, El Dorado Hills and Granite Bay Longboarders!
…A Best Seller for a good reason.
California BOARD life in Folsom is also a dealer for Rivera longboards out of So Cal. The “One Love” model has become an incredibly HOT seller on the Californiaboardlife.com web site. In addition to detail like rasta color wood ply’s and grease bearings, Rivera put a Bob Marley graphic on both sides of this deck and built it up with some of the markets most premium longboard components like Paris trucks and Rivera custom 70mm 83a duro wheels. This board is sure to be the hit of the party at the CBL Halloween Big Push on October 27th!
As a spectator of skateboarding sliding down a slippery slope to a corporate driven and controlled industry, I feel compelled to speak out! The CBL anti-corp logo is a depiction of a true skater/snowboarder trapped by the bar-code of corporate America, and our reminder of the industries take over. I’m amazed by the amount of “drones of the corporate movement” I see around town, they’re easy to spot if you just pay attention to shoes. Next time you see someone wearing skate apparel or carrying a skate deck, check out the brand of shoe’s they’re wearing - Do you recognize them as a basketball/baseball/football shoe brand? If so, you just encountered one type of corporate drone.
It’s amazing to me because many are simply following a trend not realizing the damage they’re doing to their sport and industry. An industry that as of 15 years ago was owned and operated primarily by skateboarders, for skateboarders. Remember the “support American skateboarding” and “don’t buy Chinese skateboard” advertising campaigns that were going on 4 years ago? You won’t see them anymore (at least on a large scale) because most of the companies who funded those campaigns used them as a smoke screen while they moved their operations overseas. You would be amazed how many previously “American” skateboard companies have since taken a slice out of the U.S. skateboarding scene and moved to a Chinese mass producing facility. It’s been sad to see so many skateboarders loose their place in skateboarding (sales reps, board builders, warehouse staff, sponsored skaters, shop owners) as this corporate movement has been taking place.
An industry created skateboarder today is more enthralled by his non-skate brand shoe’s and hoody than how his trucks operate, or how fast his bearings are. Progression and self expression in skateboarding seems to be going to the way side to fashion - “how do I look standing here” seems to be the focus of these drones. The problem I see is the people and brands who have been so supportive for so long are being pushed out because corporate America caught a whiff of money and decided to buy their way into the market. All the while convincing a large portion of “skaters” it’s cool to wear the same brand football cleats, running shoes, basketball shoes and skate shoes and to buy all of them at the same mall their Mom buys her make-up and high heel shoes.
Anyone who cares about where skateboarding is headed should educate fellow skaters; explain how supporting your local skate shop, buying from American based/made skate companies, boycotting large sporting brands from skateboarding and skate progression are the keys to keeping skateboarding ours!
Free the drones from corporate America!
Our Board of the Weekend Special for this Weekend is the Zoo York Reflection Deck. Until Sunday night, you can get this deck as a DECK ONLY and as a COMPLETE for a GREAT PRICE (We can’t tell you here!) Check it out now!
For more information, Call Today! (916) 984-0301, or stop by our shop! 1835 Prairie City Road #100, Folsom, California. We’re right across the street from the new Malabar Restaurant in Folsom!
The new CBL set up is amazing. Everyone needs to stop by and check it out. A whole line of new product is in, and they are gearing up for the winter time. Definitely the place to be shopping!!!
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